NEW PLAYER VALUE Blossom Blast is testing two different buy page conversions for new players: 50 Gold Bars for either $5.00 or $10.00. One test gives away the most value to new players when using a conversion system based on the buy page’s numbers...
Casino Reports
Category: Casino Reports
MARKET WATCH SEPTEMBER 2017
PUZZLE: TOP GROSSING I [pigeon_protect] App Notable Features Released Candy Crush Saga The Emoji Movie Levels challenge players with five levels to complete for rewards (see Image 1 and the following pages for details). Candy Crush Soda Saga...
FLOWER FESTIVAL
Release event-specific currencies to increase engagement. Include limited time collection and store items. Allow players to exchange the event currency for permanent currency after the event concludes [pigeon_protect] Fishdom's Flower Festival...
QUICK HITS
Decrease churn on hard levels by clearly setting expectations. Add concurrent live ops events to boost retention. Consider a Piggy Bank to drive conversion [pigeon_protect] Decrease churn and increase spend by setting expectations on harder levels:...
PARTNER POWER-UP
Build challenges with partners. Then, pair engaged players with likely-to-lapse and lapsed players. Add a nudge mechanic to help players complete the challenge [pigeon_protect] Hit it Rich introduced Partner Power-Up, a new team event (image 1)....
August 2017: Social Casino Product Report
"If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next." - Steve Jobs, Interview with Brian Williams Dear Product Owner, When Facebook was the...
MARKET WATCH AUGUST 2017
SLOTS NOTABLE FEATURES I [pigeon_protect] App Notable Features Released Heart of Vegas Weird Wicked & Wild Puzzle gives players pieces of a puzzle randomly when spinning any machine. Completing a puzzle awards coin prizes Big Fish Casino VIP...
LUXOR SWEEPSTAKES
Release attainable goals that could win large real-world prizes within sweepstakes events [pigeon_protect] POP! Slots introduces Luxor Sweepstakes as a chance to win a luxury vacation at the Luxor in Las Vegas (image 1). Players collect social...
QUICK HITS
Ensure that all clubs remain active with Club Guard logic. Use multiple videos to explain complex features. Allow players to find out more about a machine before entering or loading the machine [pigeon_protect] Add logic that kicks inactive members...
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