Mobile Legends: Bang Bang launched a limited-time game mode that offers a casual-friendly alternative to the app’s hardcore base game. By using smaller teams, randomized heroes of equal levels, and a fast-paced objective, this mode offers an accessible way for players to familiarize themselves with the app’s heroes and mechanics.
PUBG Mobile introduced two social features that increased revenue 73% WoW. These features let players build and decorate a home, as well as interact with each other in a social hub.
Since the start of the year, Brawl Stars’ revenue has increased 64% 7Wo7W, and its DAU is the highest it’s been since the app’s launch. This success is due in large part to four major changes to the app’s battle pass and hero release format.
Game of Sultans’ Empire Succession drives engagement and spend by allowing players to customize and upgrade a hero that they get to keep after the event. Allowing players to keep their upgraded heroes is a significant incentive for players, since these heroes play a key role in increasing their level in the base game.
This month’s Core Report focuses solely on teardowns of innovative feature, event, and content releases.
Brawl Stars’ Mega Pig revamps the app’s main club content by introducing a non-competitive reward progression and a more flexible schedule. These changes make Mega Pig more approachable than Brawl Stars’ previous main club content, Club League. At the same time, a randomized reward system and a high number of matches have led to pushback from players. We expect Brawl Stars will adjust both of these systems during the event’s extensive testing phase.