Competition events are reliable revenue drivers in the casual market—especially in the puzzle genre, where they have an average revenue impact of +4.3% WoW, a median of +2.8% WoW, and a very low standard deviation of ±12.5%.
A new collection feature in June’s Journey, June’s Memoirs, led to a staggering +68% MoM revenue increase—the largest of any casual feature released in the past year. In the casual market overall, collection features have the second-highest revenue impact (+4.7% MoM).
In the casual market, competition events perform significantly better in subgenres with robust cosmetic rewards. This is due in part to the way that cosmetic rewards fulfill competitive players’ desire for prestige.
Mini-game events have the second greatest estimated revenue impact in casual.* In the past 12 months, they averaged +4.9% revenue WoW with a median of +2.5% and a standard deviation of +/- 18%. Despite their strong revenue impact, mini-games are not frequently released in casual apps.
A new competition in Disney Magic Kingdoms shows why you should release content alongside events or features.
Cookie Jam’s Family Feud Sweepstakes event combined the Family Feud IP with a highly interactive mini-game to increase revenue +21% and downloads by 40K (or +110% 2Wo2W).