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Casual Reports

Category: Casual Reports

August 2021 Casual Report

August 2021 Casual Report

Mini-game event IAPs drive revenue Download the full August Casual Report Mini-game events have an estimated revenue impact of +5%, the second largest of any major event type in casual. Despite this, they are one of the least released. Mini-games...

July 2021 Casual Report

July 2021 Casual Report

+116% revenue from a hero-based competition Download the July Casual Report A new competition in Disney Magic Kingdoms shows why you should release content alongside events or features. Season 11 of The Tower Challenge boosted revenue +116% for 16...

June 2021 Casual Report

June 2021 Casual Report

Licensed IP event with +21% revenue Download the full June Casual Report Cookie Jam’s Family Feud Sweepstakes event combined the Family Feud IP with a highly interactive mini-game to increase revenue by +21% 2Wo2W and downloads by 40K (or +110%...

May 2021 Casual Report

May 2021 Casual Report

Bet-up mechanics in puzzle A new accelerator feature in Solitaire Grand Harvest contributed to a staggering +131% 2Mo2M revenue increase. The feature succeeds by letting players set their own stakes for levels and boosting progress in live events....

April 2021 Casual Report

April 2021 Casual Report

Character-specific missions add meaning to collections Three recent mission events in Disney Magic Kingdoms averaged over +100% revenue growth by tying missions to character collections. While not everyone can match the powerful draw of Disney’s...

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