Monster Legends takes an innovative approach to mission features by requiring players to earn new heroes in order to unlock missions. This design, which appears frequently in core apps, helped Monster Legends’ Mr. Beast Eco Dungeon and Queen Zahra Dungeon increase revenue by an impressive 57% 3Wo3W after their release.
UNO!’s Papercut Workshop, a Chinese New Year-themed challenge event, helped increase revenue 19% MoM for the duration of its release.
Players complete match-3 levels and challenges to earn currency that they spend to give a character a makeover and decorate a room.
The year’s most important developments in mobile gaming
Harry Potter: Puzzles & Spells’ Club Challenge Hedge Maze increased revenue by 12% 10Do10D (well above the market average for club events, -0.4% WoW). This event includes an innovative quest map that allows each club member to choose between branching paths.
This month’s Casual Report focuses exclusively on new feature, event, and content releases in the casual market.