Cosmetic rewards for competitions Download the full September Casual Report In the casual market, competition events perform significantly better in subgenres with robust cosmetic rewards. This is due in part to the way that cosmetic rewards...
Casual Reports
Category: Casual Reports
August 2021 Casual Report
Mini-game event IAPs drive revenue Download the full August Casual Report Mini-game events have an estimated revenue impact of +5%, the second largest of any major event type in casual. Despite this, they are one of the least released. Mini-games...
July 2021 Casual Report
+116% revenue from a hero-based competition Download the July Casual Report A new competition in Disney Magic Kingdoms shows why you should release content alongside events or features. Season 11 of The Tower Challenge boosted revenue +116% for 16...
June 2021 Casual Report
Licensed IP event with +21% revenue Download the full June Casual Report Cookie Jam’s Family Feud Sweepstakes event combined the Family Feud IP with a highly interactive mini-game to increase revenue by +21% 2Wo2W and downloads by 40K (or +110%...
May 2021 Casual Report
Bet-up mechanics in puzzle A new accelerator feature in Solitaire Grand Harvest contributed to a staggering +131% 2Mo2M revenue increase. The feature succeeds by letting players set their own stakes for levels and boosting progress in live events....
April 2021 Casual Report
Character-specific missions add meaning to collections Three recent mission events in Disney Magic Kingdoms averaged over +100% revenue growth by tying missions to character collections. While not everyone can match the powerful draw of Disney’s...
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