Fast Competition Download the August Casual Report Angry Birds Friends’ Star Cup: Brawl helped increase revenue 22% 2Mo2M by offering one of the fastest competitions we’ve seen in the casual market. In this competition, players duel to get the...
Casual Reports
Category: Casual Reports
July 2022 Casual Report
Upgradeable Event Hubs Download the July Casual Report Merge Dragons! has been testing Event Portal Upgrades for a year and Season Portal Upgrades, a similar feature, for nine months. These two portals allow players to access weekly events and a...
June 2022 Casual Report
Battle Pass with Exclusive Pets Download the June Casual Report Harry Potter: Puzzles and Spells’ Magical Creatures Season battle pass helped increase revenue 20% MoM by monetizing pets, one of the app’s main gameplay mechanics. Previously, players...
May 2022 Casual Report
Chain Reward Purchase Event Download the May Casual Report Toon Blast’s aptly named Endless Marathon offers players an endless series of free rewards with intermittent paid offers that they must buy to continue the series. This event helped grow...
April 2022 Casual Report
Hero-Based Mission Feature Download the April Casual Report Monster Legends takes an innovative approach to mission features by requiring players to earn new heroes in order to unlock missions. This design, which appears frequently in core apps,...
March 2022 Casual Report
Challenge event with decorations Download the March Casual Report UNO!’s Papercut Workshop, a Chinese New Year-themed challenge event, helped increase revenue 19% MoM for the duration of its release. In this event, players complete daily challenges...
February 2022 Casual Report
New custom design mechanics Download the February Casual Report Homescapes releases the most impactful custom design events in the casual market, averaging 6.6% revenue WoW with a median of 6.7% WoW and a standard deviation of ±9.1%. Birthday...
2021 Recap Report
Top Trends and Opportunities Download the 2021 Recap Report Our 2021 Recap Report examines the year's most important trends and the opportunities they present for 2022. Inside the report, you’ll find leading examples across markets for each trend,...
January 2022 Casual Report
Club events with multiple paths Download the January Casual Report In case you missed it, all subscribers now have access to our 2021 Recap Report, which analyzes the year’s most important trends and the opportunities they present for 2022. Harry...
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