Chain Reward Purchase Event Download the May Casual Report Toon Blast’s aptly named Endless Marathon offers players an endless series of free rewards with intermittent paid offers that they must buy to continue the series. This event helped grow...
Casual Reports
Category: Casual Reports
April 2022 Casual Report
Hero-Based Mission Feature Download the April Casual Report Monster Legends takes an innovative approach to mission features by requiring players to earn new heroes in order to unlock missions. This design, which appears frequently in core apps,...
March 2022 Casual Report
Challenge event with decorations Download the March Casual Report UNO!’s Papercut Workshop, a Chinese New Year-themed challenge event, helped increase revenue 19% MoM for the duration of its release. In this event, players complete daily challenges...
February 2022 Casual Report
New custom design mechanics Download the February Casual Report Homescapes releases the most impactful custom design events in the casual market, averaging 6.6% revenue WoW with a median of 6.7% WoW and a standard deviation of ±9.1%. Birthday...
2021 Recap Report
Top Trends and Opportunities Download the 2021 Recap Report Our 2021 Recap Report examines the year's most important trends and the opportunities they present for 2022. Inside the report, you’ll find leading examples across markets for each trend,...
January 2022 Casual Report
Club events with multiple paths Download the January Casual Report In case you missed it, all subscribers now have access to our 2021 Recap Report, which analyzes the year’s most important trends and the opportunities they present for 2022. Harry...
December 2021 Casual Report
December Casual Report — Market Watch Download the December Casual Report This month’s Casual Report focuses exclusively on new feature, event, and content releases in the casual market. Later this month, you will receive a Recap Report that...
November 2021 Casual Report
Competitions with Celebrity Hosts Download the November Casual Report Competition events are reliable revenue drivers in the casual market—especially in the puzzle genre, where they have an average revenue impact of +4.3% WoW, a median of +2.8%...
October 2021 Casual Report
Collection feature IAPs Download the full October Casual Report A new collection feature in June’s Journey, June’s Memoirs, led to a staggering +68% MoM revenue increase—the largest of any casual feature released in the past year. In the casual...
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