Battle Pass Timer Mechanics Download the February Casual Report Lily’s Garden’s Lunar Season is one of the first battle passes we’ve seen in the casual market that includes time-sensitive rewards. In the premium pass, reaching certain tiers within...
Casual Reports
Category: Casual Reports
January 2023 Casual Report
Board Game with Chain Purchase Offer We’re launching a new product and would love your feedback. If you’re interested, check out our Collections Mechanic Deconstruct in our Wiki tool. Our goal with this product is to provide comprehensive teardowns...
December 2022 Casual Report
Market Watch Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines...
November 2022 Casual Report
Community-Designed Content Download the November Casual Report My Singing Monsters’ Anniversary Month offers an unusually large amount of new content generated by the player community, including monsters, skins, decorations, and profile titles. The...
October 2022 Casual Report
Upgradeable Chests Download the October Casual Report In Merge Dragons!, players earn two new types of chests through gameplay, but they have to spend premium currency to open them. Players can also merge chests to earn better rewards. These chests...
September 2022 Casual Report
VIP Program and External Store Download the September Casual Report Candy Crush Saga's Candy Crush Royalty is a VIP program that requires players to visit a website in order to sign up and collect rewards. Once players are on the site, they can...
August 2022 Casual Report
Fast Competition Download the August Casual Report Angry Birds Friends’ Star Cup: Brawl helped increase revenue 22% 2Mo2M by offering one of the fastest competitions we’ve seen in the casual market. In this competition, players duel to get the...
July 2022 Casual Report
Upgradeable Event Hubs Download the July Casual Report Merge Dragons! has been testing Event Portal Upgrades for a year and Season Portal Upgrades, a similar feature, for nine months. These two portals allow players to access weekly events and a...
June 2022 Casual Report
Battle Pass with Exclusive Pets Download the June Casual Report Harry Potter: Puzzles and Spells’ Magical Creatures Season battle pass helped increase revenue 20% MoM by monetizing pets, one of the app’s main gameplay mechanics. Previously, players...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.