Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines major trends...
Casual Reports
Category: Casual Reports
November 2023 Casual Report
Read this month’s Headline Release and Market Watch Single-Player Progressions Are a Major Trend in Competition-Based Apps Angry Birds Friends’ Islands Tours, which is currently in beta, is the app’s second single-player progression in less than a...
October 2023 Casual Report
Read this month’s Headline Release and Market Watch A Mission Feature Boosts D30 Retention by 11% Redecor’s My Design Journal is a highly successful feature that increased D14 retention by 11%, D30 retention by 11%, and revenue by 6% since launch...
September 2023 Casual Report
High Win Streak Multipliers Boost Revenue 13% Read this month’s Headline Release and Market Watch Competition with Huge Win Streak Multipliers Toon Blast’s Shield Clash competition offers one of the highest multipliers we’ve ever seen for...
August 2023 Casual Report
Reimagining Club Events Read this month’s Headline Release and Market Watch Introduction Club events perform poorly in the casual market, so most casual apps don’t invest in developing complex club events. But this lack of investment is a...
July 2023 Casual Report
Using Mini-Games to Drive Base Game Engagement Read this month’s Headline Release and Market Watch Headline Release Royal Match’s Hidden Temple mini-game helped increase revenue 25% 3Do3D by driving engagement in the base game and offering strong...
June 2023 Casual Report
Makeover Event with Multiple Endings Starting this month, we’re publishing our reports directly on our website in two pages: a Headline Release and a Market Watch. The Headline Release analyzes a new feature or event with especially impactful...
May 2023 Casual Report
Tournament with $250K Prize Pool Download the May Casual Report Impact Driver Candy Crush Saga’s All Stars Tournament offers the most valuable prizes ever for a competition in a casual app, including a pool of $250,000, a weeklong trip to London,...
April 2023 Casual Report
Clubs with Rich Interactions Download the April Casual Report Impact Driver Project Makeover’s Cliques offers unusually deep mechanics for a club feature in the casual market. Along with standards like leaderboards and gifting lives, Cliques...
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