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Read this month’s Headline Release and Market Watch Single-Player Progressions Are a Major Trend in Competition-Based Apps Angry Birds Friends’ Islands Tours, which is currently in beta, is the app’s second single-player progression in less than a...
Read this month’s Headline Release and Market Watch A Mission Feature Boosts D30 Retention by 11% Redecor’s My Design Journal is a highly successful feature that increased D14 retention by 11%, D30 retention by 11%, and revenue by 6% since launch...
High Win Streak Multipliers Boost Revenue 13% Read this month’s Headline Release and Market Watch Competition with Huge Win Streak Multipliers Toon Blast’s Shield Clash competition offers one of the highest multipliers we’ve ever seen for...
Reimagining Club Events Read this month’s Headline Release and Market Watch Introduction Club events perform poorly in the casual market, so most casual apps don’t invest in developing complex club events. But this lack of investment is a...
Using Mini-Games to Drive Base Game Engagement Read this month’s Headline Release and Market Watch Headline Release Royal Match’s Hidden Temple mini-game helped increase revenue 25% 3Do3D by driving engagement in the base game and offering strong...
Makeover Event with Multiple Endings Starting this month, we’re publishing our reports directly on our website in two pages: a Headline Release and a Market Watch. The Headline Release analyzes a new feature or event with especially impactful...
Tournament with $250K Prize Pool Download the May Casual Report Impact Driver Candy Crush Saga’s All Stars Tournament offers the most valuable prizes ever for a competition in a casual app, including a pool of $250,000, a weeklong trip to London,...
Clubs with Rich Interactions Download the April Casual Report Impact Driver Project Makeover’s Cliques offers unusually deep mechanics for a club feature in the casual market. Along with standards like leaderboards and gifting lives, Cliques...
Merge Mini-Game Download the March Casual Report Gardenscapes' Secret Ingredient, a mini-game with merge gameplay, is the latest example of Playrix using mini-games to introduce mechanics from other genres. Prior to its release in Gardenscapes,...
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