Top Girl's 4X Twist Pays Off A3GAMES’ Top Girl layers a girl group theme over 4X strategy mechanics by having players manage and upgrade a roster of pop stars while “performing concerts” to conquer bases. The app also offers several hypercasual...
Casual Reports
Category: Casual Reports
Add Physics-Based Mechanics to Mini-Games
Add Physics-Based Mechanics to Mini-Games In Royal Match’s Ocean Odyssey, players shoot balls to destroy objects in a series of levels. Each hit causes the ball to bounce off objects or walls, adding an element of randomness that makes progression...
How To Adapt Arcade Gameplay for Casual Players
Adapting Arcade Gameplay for Casual Players Phase 10: World Tour’s Dragon Block mini-game offers a simplified version of Tetris in which players place blocks directly on a grid to complete rows and columns. Players collect tokens from cleared...
This Year’s Most Important Insights for the Casual Market
Unlockable IAPs Get Players Invested Before Spending Purchase events with unlockable IAPs in Candy Crush Saga, Zen Match, and Toon Blast all drove significantly more revenue than similar events this year. By having players complete gameplay tasks...
Puzzle’s Most Successful Mission Event of 2024
A Multi-Stage Mission Event Achieves The Highest Revenue Impact of Any Event This Year Zen Match’s Achievements achieved the highest revenue impact of any mission event in top puzzle apps this year by expanding on a trend of multi-stage mission...
Upgrading the Hottest IAP Trend in Casual
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
Designing Mini-Games That Support Multiple IAPs
A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...
April 2024 Casual Report
June’s Journey Drives Web Store Traffic by Tying Competitions to Social Media Key Takeaways June’s Journey drives web store traffic through social media. Travel Town becomes a top-10 puzzle app via celebrity marketing. Matching Story hits the top...
March 2024 Casual Report
Eight Top Puzzle Apps Use Nearly Identical Win Streak Mechanics A trending win streak feature that uses a map mechanic has driven major revenue impacts in multiple top puzzle apps in the past eightmonths. This feature first appeared in Candy Crush...
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