In Candy Crush Saga’s Rewards Lounge, players spend premium currency to complete a reward meter and advance through tiers that grant progressively better rewards. Failing to complete a meter within a week demotes players to their previous tier,...
In Two Dots’ Paradise Prize Pot, players engage in four anniversary events to earn entries for a sweepstakes that awards an $11,000 cash prize, premium currency, and branded merchandise. The anniversary events encourage players to engage and spend...
End-of-Season Collection Pushes Are a Win-Win Toon Blast’s Wild Journey lets players accelerate their collection progress during the season’s final week by completing base game levels to fill a series of nine meters that exclusively award...
Appointment Features Drive Retention The Sims FreePlay’s latest expansion replaces a passive gardening mechanic with an appointment system where players grow crops to fulfill orders. In the expansion, crops grow faster, and players must return to...
Seasonal Collections Are a Major Trend In Candy Crush Saga’s Pins, players progress in several base game features and events to earn pins that help them complete 15 seasonal collection sets. This strong integration across the app’s live ops creates...
Letting Players Vote Through Engagement Subway Surfers’ Team Takedown offers two special levels that are each associated with a new hero. Each level has a global reward meter that players fill by collecting currency during that level. Completing...
Add Physics-Based Mechanics to Mini-Games In Royal Match’s Ocean Odyssey, players shoot balls to destroy objects in a series of levels. Each hit causes the ball to bounce off objects or walls, adding an element of randomness that makes progression...
Adapting Arcade Gameplay for Casual Players Phase 10: World Tour’s Dragon Block mini-game offers a simplified version of Tetris in which players place blocks directly on a grid to complete rows and columns. Players collect tokens from cleared...
Unlockable IAPs Get Players Invested Before Spending Purchase events with unlockable IAPs in Candy Crush Saga, Zen Match, and Toon Blast all drove significantly more revenue than similar events this year. By having players complete gameplay tasks...
