Unlockable IAPs Get Players Invested Before Spending Purchase events with unlockable IAPs in Candy Crush Saga, Zen Match, and Toon Blast all drove significantly more revenue than similar events this year. By having players complete gameplay tasks...
Casual Reports
Category: Casual Reports
Puzzle’s Most Successful Mission Event of 2024
A Multi-Stage Mission Event Achieves The Highest Revenue Impact of Any Event This Year Zen Match’s Achievements achieved the highest revenue impact of any mission event in top puzzle apps this year by expanding on a trend of multi-stage mission...
Upgrading the Hottest IAP Trend in Casual
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
Designing Mini-Games That Support Multiple IAPs
A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...
April 2024 Casual Report
June’s Journey Drives Web Store Traffic by Tying Competitions to Social Media Key Takeaways June’s Journey drives web store traffic through social media. Travel Town becomes a top-10 puzzle app via celebrity marketing. Matching Story hits the top...
March 2024 Casual Report
Eight Top Puzzle Apps Use Nearly Identical Win Streak Mechanics A trending win streak feature that uses a map mechanic has driven major revenue impacts in multiple top puzzle apps in the past eightmonths. This feature first appeared in Candy Crush...
February 2024 Casual Report
Read this month’s Headline Release, Market Watch, Breakout App, and Soft-Launch App Playrix Doubles Down on Using Deep Mini-Games to Increase Retention Ranch Adventures adds deep simulation and merge mechanics to Homescapes’ Expeditions mini-game....
January 2024 Casual Report
Read this month’s Headline Release, Market Watch, Breakout App, and Soft-Launch App Toon Blast’s Progress Pack is part of an early trend of IAPs that require players to complete missions in order to earn rewards. This type of IAP originally...
December 2023 Casual Report
Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines major trends...
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