A competition in June’s Journey uses tie-ins with social media and exclusive web store deals to drive players to the app’s web store. Despite its focus on the web store, the event still led to a 43% 2Do2D revenue increase from the in-app store.
A trending win streak feature has driven major revenue impacts in multiple top puzzle apps in the past eight months. Among the recent releases of this type, Toon Blast’s version generated the strongest impact of 12% MoM.
Homescapes’ Ranch Adventures adds deeper simulation elements to one of the app’s mini-games by letting players merge resources. This reflects Playrix’s recent push toward integrating more complex mechanics in mini-games from different genres in order to boost retention.
Toon Blast’s Progress Pack is part of an early trend of IAPs that require players to complete missions to earn rewards. This type of IAP originally appeared in Coin Master in October 2023 and increased revenue by 10.5% WoW. Progress Pack continues this early success by helping to increase revenue by 19% 5Do5D.
This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market.
Angry Birds Friends’ Islands Tours, which is currently in beta, is the app’s second single-player progression in less than a year. Previously, the app’s main content was limited to a weekly rotation of 10 levels that score players against each other. Islands Tours introduces a substantial amount of new content, including 18 chapters with over 145 levels—and likely more to come. This additional content gives Angry Birds Friends greater control over players’ progression and reduces the risk of players running out of content each week.