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Casino Report: October 2018

House of Fun added a currency and more features to HoF Legends, helping to drive revenue 32% above baseline Bingo Bash released a well-designed reward system attached to a Plants vs. Zombies-like mini-game … boosting short-term revenue 40%

“Intellectual property has the shelf life of a banana.” 

Bill Gates, July 7, 2011

Product management is transitioning in live mobile games. The shift is away from releases focused on features that often compete with the core game play and/or metagame … to creating strong event systems that bolster the core game play and metagame. House of Fun HoF Legends is a solid example that is closely-examined in this month’s Casino Report

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Table of Contents

STRATEGY INSIGHTS

  • Zynga Poker Revenue Drop
  • Real-World Events

REVENUE DRIVERS

  • HoF Legends Content Releases
  • Bingo Collect & Progress Mini-Games

MARKET WATCH

  • Notable Releases I & II

APPENDIX

  • Player Motivations
  • Player Personas
  • Data Collection Process

Continue on to the Market Watch to see every feature released >>