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Casino Report: March 2019

Lotsa Slots’ revenue jumped during the release of two quest events. The quest events are part of a Live Ops system that helps players complete Stamp collections, be showcased in a Hall of Fame, earn coins, and more. ... Revenue spiked in myKONAMI Slots after a sale that unlocked a new slots machine. Although the revenue was likely driven by the coin discount, non-coin purchase sweeteners are critical to repeat transactions.

REVENUE DRIVERS

Lotsa Slots’ revenue increased the past two times a quest event went live. The quest event is part of an elaborate Live Ops system that helps players complete Stamp collections, get showcased in a Hall of Fame, earn coins, win wheel spins, and more. More complex Live Ops systems are trending in Casino apps. Review this section to better understand how to construct a Live Ops system that triggers all four Core Motivations. 

Revenue spiked in myKONAMI Slots after the release of a sale that unlocked a new slots machine. Although the majority of the revenue was likely driven by the coin discount, non-coin purchase sweeteners are critical to strong repeat transactions. Check out the Expert Insights for information on a breakout Puzzle app, Polysphere. This app has excellent user flows to generate strong subscription revenue … a monetization opportunity in Casino.

APP DECONSTRUCTS

An updated deconstruct of Coin Master is included in this report with a downloadable Coin Master Extended Economy spreadsheet. Coin Master will help grow the Casino market. To capitalize on this new innovation, predict your competitor’s next move and target a genre that aligns well with your core audience (instead of going after Adventure).

MARKET WATCH

WSOP released a Facebook group for VIPs; Cashman Casino released missions; and DoubleU Casino released quests. Also, check out myVegas Slots’ mini-game event that is only unlocked with a purchase and Pokerist’s new chat feature. 

LIQUID AND GRIT ANNOUNCEMENT

The Data tab is now live in the Feature Database. This new tool allows you to understand the investment strategies of competitors, identify upcoming trends, and check your apps output strength relative to competitors. The tool is available to all Feature Database subscribers. 

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As a subscriber, you’ll also get:

  • Revenue-driving mechanics in concise PDF format
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  • Deconstructions of upcoming competition in soft launch and breaking the top 100
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Table of Contents

REVENUE DRIVERS

  • Quest Events
    • Quest King in Lotsa Slots
  • Purchase Events
    • Classy Roses Color Bloom in myKONAMI Slots

APP DECONSTRUCT

  • Coin Master by Moon Active

MARKET WATCH

  • Notable Releases I, II, & III

APPENDIX

  • Premium Partnerships
  • Casino Product Council
  • L&G Slots Personas