FB APP INVITE REPLACEMENTS
Provide simple alternatives for players to share the app with friends now that Facebook App Invites are deprecated
[pigeon_protect]Key Takeaways
- Understand what the removal of Facebook Invites implies at a platform level:
- Facebook wants to increase their control of how games are discovered. This leads to more advertising spending
- This removal comes off of a 2017 Q4 Earnings where the US DAU on Facebook declined for the first time, and Facebook’s revenue growth flattened
- These features are fillers that enable Whale Sharers to continue to connect with new people until the next Install channel materializes
- Establish more traditional business marketing strategies, like brand building, to extract Installs from YouTube and Instagram. A top grossing Puzzle app, Best Fiends, created an online brand using animated characters … helping produce 425K YouTube subscribers and 500K Instagram followers (see Earn Rewards)
Feature Explanation
- As you are likely well aware, App Invites are no longer supported as of 2/6/18
- Alternative methods of inviting friends in Casino and Puzzle apps include:
- Add friends by sharing code or player ID #
- Referral Programs with unique codes and a bonus for invites who play to a certain level
- Invite friends through text, email, or WhatsApp
[envira-gallery slug=”fb-app-invite-replacements”]
Additional Information
- KPI: Installs
- Player motivations: Relationship, Value
Related Features
- Invite a Friend – Slotomania
- Friend Code – Big Fish Casino
- Invite Friends – House of Fun
- Referral Program – Wizard of Oz
- Become An Ambassador – Legendary Game of Heroes
- Invite Codes – Seekers Notes Hidden Mystery
- Earn Rewards – Best Fiends
Report References
- See Referral Program in the March 2017 Social Casino Product Report
- See Referral Competition in the January 2018 Puzzle Report
[/pigeon_protect] [pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]
To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).
Already a member? Sweet - just login here and you’ll be all set.
Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.
As a subscriber, you’ll also get:
- Revenue-driving mechanics in concise PDF format
- Downloadable economy, level, and currency spreadsheets
- Deconstructions of upcoming competition in soft launch and breaking the top 100
- Online tools that hold over 15K libraries and years of analysis
- Valuable knowledge that helps you create the best mobile gaming experience
Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies
[/st_icon_box] [/pigeon_display_when]