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Casino Report: December 2018

Quadrant Strategies, a top market research company, interviewed three House of Fun Whales who spent over $1,000 lifetime in the game. The takeaways in this report are based on those in-depth interviews. The week-long Road Trip event drove a 15% WoW increase in revenue for Bingo Bash ... Black Friday saw a 115% WoW increase. During that time period, downloads are flat WoW, but up 13% 2Wo2W ... also contributing to the recent revenue growth. WSOP saw one of the largest Thanksgiving-week spikes in revenue across Casino with a 35% WoW revenue increase. Downloads were up 14% WoW during that period, and Black Friday revenue was up 122% WoW on that day only.

Quadrant Strategies, a top market research company, interviewed three House of Fun Whales who spent a minimum of $100 in House of Fun in November … and over $1,000 lifetime in the app. The takeaways in this section are based on those in-depth interviews. 

The week-long Road Trip event drove a 15% WoW increase in revenue for Bingo Bash … Black Friday saw a 115% WoW increase. During that time period, downloads were flat WoW, but up 13% 2Wo2W … also contributing to the revenue growth.

WSOP saw one of the largest Thanksgiving-week spikes across Casino with a 35% WoW revenue increase. Downloads were up 14% WoW during that period, and Black Friday revenue was up 122% WoW on that day only.

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Table of Contents

PAYER INSIGHTS

  • Payer Profiles: House of Fun
  • Purchasing Motivations
  • Preference for House of Fun
  • Gameplay
  • HOF Legends

REVENUE DRIVERS

  • Puzzle Progression
  • Sales Event Stacking

MARKET WATCH

  • Notable Releases I & II

APPENDIX

  • Casino Product Council

L&G SLOTS PERSONAS

  • Fundamental Motivations
  • Slots Personas
  • Persona Characteristics

Continue on to the Market Watch to see every feature released >>