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EVENT CALENDAR / MEDALS
Create an event calendar to announce new features. Incorporate a medal collection system to reward players [pigeon_protect] Best Fiends' Event Calendar is visible inside the event screen (image 1). The Event Calendar provides information for each...
LIFELINES
Allow players to request assistance from other friends when failing to pass a level. Let players complete levels for their friends to increase retention through collaboration [pigeon_protect] In Wizard of Oz: Magic Match's Lifelines, a 'Help'...
EMOJI MOVIE LEVELS
Candy Crush Saga released The Emoji Movie Levels to compliment the release of The Emoji Movie [pigeon_protect] In Candy Crush Saga's The Emoji Movie Levels, players are challenged to set Gene free for a sweet reward (image 1). The Emoji Movie...
RAINBOW ROADS
Take players back only one step in a win-streak mechanic. Increase non-savable boosts awards as players progress [pigeon_protect] Candy Crush Soda Saga's Rainbow Road features five Super Bows to collect, each with increasing boosts awards (image...
ECONOMY TEARDOWN SEPTEMBER 2017
NEW PLAYER VALUE Blossom Blast is testing two different buy page conversions for new players: 50 Gold Bars for either $5.00 or $10.00. One test gives away the most value to new players when using a conversion system based on the buy page’s numbers...
TEAM BATTLES
Give highly-engaged players an intimate team competition feature that awards team and individual performances. Determine winners based on levels won in a single life [pigeon_protect] Wizard of Oz: Magic Match's Team Battle event allows players to...
MARKET WATCH SEPTEMBER 2017
PUZZLE: TOP GROSSING I [pigeon_protect] App Notable Features Released Candy Crush Saga The Emoji Movie Levels challenge players with five levels to complete for rewards (see Image 1 and the following pages for details). Candy Crush Soda Saga...
FLOWER FESTIVAL
Release event-specific currencies to increase engagement. Include limited time collection and store items. Allow players to exchange the event currency for permanent currency after the event concludes [pigeon_protect] Fishdom's Flower Festival...
QUICK HITS
Decrease churn on hard levels by clearly setting expectations. Add concurrent live ops events to boost retention. Consider a Piggy Bank to drive conversion [pigeon_protect] Decrease churn and increase spend by setting expectations on harder levels:...
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