Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest blogs
Slot Design Report: May 2018
In-Machine Challenge System Scatter Slots proved that slots players find challenge-based leveling an engaging alternative to XP leveling. To provide players this type of entertainment, release a machine with a challenge system (see In-Machine...
Casino Report: April 2018
The Expected Value (EV) of GDPR changes are likely minimal, ranging from an estimated impact of 0.4% to 3.6% on total app revenue. Since the EV of a penalty can be severe, Product Leads should ensure compliance … particularly in smaller revenue...
Puzzle Report: April 2018
The market is shifting towards more complex and polished features. A primary reason is that these type of features, while costly to build, are harder to replicate. For successful features, this means your app reaps the value of the innovation for a...
Slot Design Report: April 2018
Social Casino Successful innovation requires knowing how much to adjust a proven mechanic. Too little change can cause mechanics to become stale, and too much can be overwhelming for players. For example, the Collect Mini-Stepper Spins feature...
Casino Report: March 2018
This month we added a new section, Impact Features, highlighting features that drove observable revenue. New Innovations now covers features without observable revenue, but that could either improve retention and/or have potential upside on the...
Puzzle Product: March 2018
INTRODUCTION Review how Angry Birds 2 uses new Collection Sets to drive revenue ... with a deeply integrated Hat feature that is tied to purchases, retention bonus, and competition. See our deep analysis of Subscriptions … not only for a potential...
Slot Design Report: March 2018
INTRODUCTION Social Innovations Invest in more elaborate animation transitions from base to bonus game … this is a new area to awe Plain Jane and Entertain-Me Eddie players. For lite slots players, add trigger symbols that spell out ‘bonus’ with...
Casino Report: February 2018
INTRODUCTION Innovations Collect more positive App Reviews by letting players give ratings without leaving the app Changes to the Apple SDK make it much easier to gather valuable reviews. Frictionless Ratings Provide simple alternatives for players...
Puzzle Report: February 2018
INTRODUCTION New Online Format Welcome to the new online format of the Puzzle Report. Our goal is to provide you with the most value information in the most succinct format. If you are a subscriber and do not have an account (or if your office IP...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.