Featured Machines Impact Featured slots machines continue to be a major revenue-driving component of growing apps. Featured machines led to revenue bumps in POP! Slots (41% WoW) and Slotomania (17% WoW) New App: Bingo Drive Bingo Drive by Gliding...
Liquid and Grit
Category: Liquid and Grit
Puzzle Report: July 2018
Strategy Insights Jam City hired social media stars to market their app, driving engagement with YouTube videos and community contests. This campaign did not drive meaningful downloads. However, continue to test high-risk, high-reward marketing...
Slot Design Report: July 2018
Strategy Insights Slotomania combined the famous Eye of the Tiger song from Rocky III with more traditional slots sound effects to generate a strong emotional response with licensed, sentimental music in Rise of the Tiger (without paying for the...
Casino Report: June 2018
SLOTOMANIA REVENUE GROWTH Slotomania revenue increased by 33% MoM from $4.6M in February to $6.1M in March. Revenue remained elevated throughout April and May. Revenue growth kicked off in late-January and continued through mid-April. Revenue...
Puzzle Report: June 2018
GOOGLE PLAY INSTANT The organic installs from Google Play Instant (GPI) are currently modest. Consider waiting until GPI is available for AdWords before incurring the development costs GPI is now available to all developers Major KPI benefits of...
Slot Design Report: June 2018
New RMG licenses New RMG content licenses are emerging each month. PokerStars Play released their first NetEnt-licensed machine, and Slingo Arcade released their first Ainsworth-licensed machine More Real World IP Real world IP is a vital component...
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