Executive Summary Coin Drop Mechanics Revenue was +5% and downloads -30% WoW after the release of The Legacy of Bonnie & Clyde machine in Cash Frenzy. Other events released during this period likely contributed to the revenue increase. Coins...
Liquid and Grit
Category: Liquid and Grit
Casino Report: November 2019
Executive Summary Sales Calendar Bundles During multiple sales and a SlotoQuest event, revenue was +25% WoW and downloads -24% WoW. The set of sale events gives players a series of IAP options to boost their progression before and during the...
Puzzle Report: November 2019
Executive Summary Task Challenge Events Revenue was +33% WoW and +16% 2Wo2W after Fishdom launched Trouble in Paradise. Downloads were flat during this period. Players earn tokens to rebuild a cabana area. Completing the cabana awards...
RPG Report: October 2019
Executive Summary Customizable IAP Bundles After the release of the challenge event Mid-Autumn Festival, revenue in Last Shelter: Survival was +23% and downloads +28% WoW. During the challenge event Harvest Festival, revenue was +38% WoW. Both...
Casino Report: October 2019
Executive Summary Economy Rebalances In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards in this...
Slot Design Report: October 2019
Executive Summary Story Elements The Hunt for Volcanus in Caesars Slots combines an RPG-inspired story with mission-based free spins where players use heroes to slay monsters. Close the gap between social and RMG machines with...
Puzzle Report: October 2019
Executive Summary Controversial Ad Campaigns After the release of the first Pregnancy Ad, Lily’s Garden’s revenue was+11% and downloads +67% WoW. Revenue and downloads continued climbing to +21% and +50% 2Wo2W after the Twitter post went viral....
RPG Report: September 2019
Executive Summary App-Wide Tournaments Revenue was +32% and downloads were +18% WoW in Last Shelter: Survival, after the release of Champion Duel. This game-wide PvP tournament event lets players use any unlocked heroes and troops. The maximum...
Casino Report: September 2019
Executive Summary Unlocking Boosts Post-Purchase After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was...
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