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A Major Team Event Trend Is Boosting Revenue in Five Top Casino Apps Coin Master’s Plant Buddies is the latest iteration in a major trend of identical interaction events that have appeared in five top casino apps. This type of event was originally...
Quick Hit Slots Takes on The Game of Life Quick Hit Slots builds on SciPlay’s long-standing collaboration with Hasbro by introducing a machine based on The Game of Life IP. The machine cleverly adapts mechanics from the board game by having players...
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what steps Supercell is taking to correct its underwhelming retention. Here are our key takeaways: 84% of player spend is hero shards, which players primarily earn...
Brawl Stars Uses Poop, Irony, and Meme Culture To Create a Viral Ad Campaign Brawl Stars’ Watch Out the Poop campaign parodies offensive clickbait ads and embraces meme culture to create a top-performing ad campaign. The campaign focuses on the...
Cash Frenzy Innovates on City-Building Events Cash Frenzy’s Happy Labor Day makes a major change from the app’s previous city-building event by having each player build their own city rather than using a global progression. Happy Labor Day also...
Battle Mechanics Create Engaging Sinks Cash Frenzy’s Zombie Gold Rush is an innovative machine that incorporates several mechanics from the core market, including character selection, battles, and a survival-themed bonus. To sustain engagement, the...
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