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We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what steps Supercell is taking to correct its underwhelming retention. Here are our key takeaways: 84% of player spend is hero shards, which players primarily earn...
Brawl Stars Uses Poop, Irony, and Meme Culture To Create a Viral Ad Campaign Brawl Stars’ Watch Out the Poop campaign parodies offensive clickbait ads and embraces meme culture to create a top-performing ad campaign. The campaign focuses on the...
Cash Frenzy Innovates on City-Building Events Cash Frenzy’s Happy Labor Day makes a major change from the app’s previous city-building event by having each player build their own city rather than using a global progression. Happy Labor Day also...
Battle Mechanics Create Engaging Sinks Cash Frenzy’s Zombie Gold Rush is an innovative machine that incorporates several mechanics from the core market, including character selection, battles, and a survival-themed bonus. To sustain engagement, the...
A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...
Core's First Progression for Skin Collection Mobile Legends: Bang Bang’s Collection feature is the first permanent progression for skin collection we’ve seen in any core app. In this feature, acquiring hero skins advances players in a ranking...
A Casual Game Mode Boosts Mobile Legends’ Revenue by 20% Key Takeaways Mobile Legends drives revenue through a new mode and skin rarity. AFK Journey leaps into the top five RPGs. Gearbox soft launches an app based on the Risk of Rain franchise. A...
Huuuge Casino’s DTC Web Client Plays Like an App Key Takeaways Casino apps use notifications to drive players to DTC platforms. Huuuge Casino's web client targets all players—not just VIPs. Huuuge Casino shows players how to run its web client like...
Cash Frenzy Sells Bonuses To Drive Engagement and Spend Key Takeaways A machine awards shop tokens at predetermined numbers of spins. A series of unlockable factories produce different types of tokens. Players can spend premium currency to...
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