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Liquid and Grit

Category: Liquid and Grit

October 2021 Core Report

October 2021 Core Report

Kingdom vs. Kingdom Competitions Download the full October Core Report Expansion features are consistent, moderate revenue drivers with a relatively low standard deviation of ±23% and an average revenue impact of +3.6% MoM. To better understand how...

October 2021 Casino Report

October 2021 Casino Report

Long-term level feature development Download the October Casino Report Level features continue to excel in the casino market, producing the highest average revenue impact (+6.1% MoM) and second-highest median revenue impact (+4.8% MoM) of any...

October 2021 Slots Design Report

October 2021 Slots Design Report

Bonus Mechanics Download the October Slots Design Report As slot machines continue to incorporate elements from other genres, designers have to strike a balance between introducing new mechanics and maintaining the flow of slots play. Two new...

October 2021 Casual Report

October 2021 Casual Report

Collection feature IAPs Download the full October Casual Report A new collection feature in June’s Journey, June’s Memoirs, led to a staggering +68% MoM revenue increase—the largest of any casual feature released in the past year. In the casual...

September 2021 Core Report

September 2021 Core Report

Mini-game progressions Download the full September Core Report This month’s Core Report examines a new fishing mini-game in Genshin Impact that helped boost revenue +50% in the three weeks following its release. This mini-game succeeds by combining...

September 2021 Casino Report

September 2021 Casino Report

Short-term battle passes Download the full September Casino Report Mission features with battle passes have a much higher average and median revenue impact MoM than other mission features. While many apps still haven't released their first battle...

September 2021 Slots Design Report

September 2021 Slots Design Report

Fill meter progressions drive revenue Download the full September Slots Design Report Slot machines with standalone fill meter progressions have much higher average revenue impacts than those that combine fill meters with maps or collections. This...

September 2021 Casual Report

September 2021 Casual Report

Cosmetic rewards for competitions Download the full September Casual Report In the casual market, competition events perform significantly better in subgenres with robust cosmetic rewards. This is due in part to the way that cosmetic rewards...

August 2021 Core Report

August 2021 Core Report

Combined Mission and Content Releases Download the full August Core Report Mission features that are released simultaneously with new equipment, abilities, or heroes have estimated revenue impacts of +34%, +19%, and +16% MoM, respectively. That's a...

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