Market Watch Download the December Slots Design Report This month’s Slots Design Report focuses solely on teardowns of innovative machine releases. At the end of this month, you will also receive a Recap Report that examines major trends across...
Liquid and Grit
Category: Liquid and Grit
Narrative Design Deep Dive Toolkit
Download the Narrative Design Toolkit Our Narrative Design Toolkit provides insights into how to design compelling narratives in apps of any genre and at any scale. The toolkit begins by breaking down the fundamentals of storytelling, including...
December 2022 Casual Report
Market Watch Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines...
November 2022 Core Report
Casual and Ranked Modes Download the November Core Report Clash Royale split its main competition into two modes: a progression of PvP arenas called Trophy Road and a ranked competition called Path of Legends. While Trophy Road saves players'...
November 2022 Casino Report
Story Mode with Exchange Shop Download the November Casino Report Lightning Link Casino’s Once Upon a Time is a rare example of a casino app using a story to connect a long series of events. Players access the events through pages of a storybook...
November 2022 Racing & Sports Report
Gacha Removal Download the November Sports & Racing Report Mario Kart Tour’s Spotlight Shop replaces the app’s gacha mechanic with a more traditional store that changes its offers each day. This is a significant shift in the app’s monetization...
November 2022 Slots Design Report
Character-Based Social Bonus Download the November Slots Design Report Cash Frenzy’s Bonny Buccaneer includes a social bonus in which players pick characters that compete to earn multipliers and cannonballs. Each character then shoots their...
November 2022 Casual Report
Community-Designed Content Download the November Casual Report My Singing Monsters’ Anniversary Month offers an unusually large amount of new content generated by the player community, including monsters, skins, decorations, and profile titles. The...
October 2022 Core Report
Rare Pet Event Download the October Core Report Game of Sultans’ Dragon Hatchery builds on the app’s robust pet feature by offering players a chance to earn a firedragon—the first pet in the app’s new “mythic” tier. The app gives players a variety...
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