Casino Report: April 2018

Casino Report: April 2018

The Expected Value (EV) of GDPR changes are likely minimal, ranging from an estimated impact of 0.4% to 3.6% on total app revenue. Since the EV of a penalty can be severe, Product Leads should ensure compliance … particularly in smaller revenue apps (p. 4). Lottery...
Puzzle Report: April 2018

Puzzle Report: April 2018

The market is shifting towards more complex and polished features. A primary reason is that these type of features, while costly to build, are harder to replicate. For successful features, this means your app reaps the value of the innovation for a longer period of...
Slot Design Report: April 2018

Slot Design Report: April 2018

Social Casino Successful innovation requires knowing how much to adjust a proven mechanic. Too little change can cause mechanics to become stale, and too much can be overwhelming for players. For example, the Collect Mini-Stepper Spins feature provides small, yet...
Casino Report: March 2018

Casino Report: March 2018

This month we added a new section, Impact Features, highlighting features that drove observable revenue. New Innovations now covers features without observable revenue, but that could either improve retention and/or have potential upside on the next iteration. Impact...
Puzzle Product: March 2018

Puzzle Product: March 2018

INTRODUCTION Review how Angry Birds 2 uses new Collection Sets to drive revenue … with a deeply integrated Hat feature that is tied to purchases, retention bonus, and competition. See our deep analysis of Subscriptions … not only for a potential step-function...

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