Goal setting, feedback, social context, and growth mindset —if done right— improve engagement. I/O psychologist Jamie Madigan delves into the nuances that make these design elements tick. Goal Setting Providing a specific, achievable goal improves...
Liquid and Grit
Category: Liquid and Grit
Hypercasual Continues to Skyrocket
Hypercasual sustains its substantial market impacts after first exploding onto the market in 2018. Hypercasual games account for nearly 80% of the mobile game industry’s overall install growth, 38% of total ad revenue, 12.5% of total installs, and...
DeNA Reports Losses but Expects a Rebound
DeNA plans to revise business strategies after reporting an impairment loss and a decrease in revenue from older games. DeNA reported significant Q3 losses due to an impairment loss and declining virtual currency sales in older games. The company...
Bingo Bash Executive Producer’s Tips for F2P Developers
Priyank Badkul, product owner at Huuuge Games and executive producer of Bingo Bash, reveals advice for developing a F2P game. Focus Innovation Focus innovation on one aspect of your game and stick with tried and true approaches for the rest. Huuuge...
Five Tips for Scaling UA
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your...
What It Takes to Build Your Best Team
Great companies like Voodoo, King, and Supercell focus on their people and culture because the goal is not to make amazing games, but to create an environment for effective teams to make amazing games. Creative Game Lead Sophie Vo discusses the...
Adidas Grows Influence Through WhatsApp
Direct messaging allows companies to grow influence among key fans rather than buy it, and Adidas has taken notice by making WhatsApp central to their marketing strategy. Since 2015, Adidas has used the messaging platform to connect with key...
Casino Report: November 2018
You will see the new L&G Slots Personas featured in this Report. We partnered with Kinrate Analytics, an expert team of professors who specialize in user personas, to create the most actionable and relevant user personas in online & mobile...
Slots Design Report: G2E Edition
Key Takeaways: G2E Overall The gap between RMG hardware and social mobile devices continues to widen ... while the gap between RMG mechanics and social mobile mechanics shrinks Mechanics are becoming more communal across RMG developers due to the...
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