How does a player come to love a game? By analyzing the behavior of millions of Candy Crush Saga players scientists quantified progression and churn as a competition between relative difficulty and engagement. From 2014 to 2016 scientists studied a...
Liquid and Grit
Category: Liquid and Grit
Manual Session Analysis Offers a More Intimate Understanding of User Experience
Product teams like to assume they either know their users or that they need mounds of data to do so. Oleg Yakubenkov, CEO of product management simulator GoPractice, outlines how analyzing behavior without big data can give product managers real...
This Week in Games: Roblox Raises Funding, Word Games Poised to Expand
On episode 72 of This Week in Games, Sensor Tower speculates that the word game genre will continue to grow, and Roblox raises $150 million with the help of Andreessen Horowitz. The State of Word Games Future modeling using Sensor Tower’s store...
Four Ideas to Improve Your Tutorial
Like the opening credits of a film, the tutorial is often a wasted opportunity. Regardless of how easy you think your game is, the tutorial is the player’s first experience with your game, and it counts. 75% of mobile users who download a game only...
Grow a Strong Community Around Your Game
Community engagement is a massive part of any game developer’s marketing strategy, and the goals are simple–engage players, let them enjoy the game on multiple levels, and encourage them to support the devs and tell their friends. Here are...
In-Game Ads Beat Banner Ads for Viewability
A collaboration between the advertising platform Anzu and the cybersecurity firm CHEQ revealed in-game ads outperform traditional banner ads by 23%. In December 2019, 408,000 unique users were exposed to ads in 20 diverse games using geo and...
Mobile Game Features with Potential
Every once in a while we stumble across fresh features that have yet to gain popularity. Here are five emerging features that have the potential to go mainstream. Unlimited Rerolling in Initial Gacha Recent Japanese releases allow players to reroll...
2019 Puzzle App Monetization
The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics. AppAnnie reported that last year global puzzle...
Optimizing UA with Horizontal Segmentation
From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the...
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