Cash Frenzy Sells Bonuses To Drive Engagement and Spend
Key Takeaways
- A machine awards shop tokens at predetermined numbers of spins.
- A series of unlockable factories produce different types of tokens.
- Players can spend premium currency to instantly unlock factories.
Selling Bonuses To Drive Engagement and Spend
Cash Frenzy’s Gems of Brilliance expands on the trend of purchasable bonuses by awarding soft currency at predetermined intervals and allowing players to spend premium currency to buy accelerators. In the machine, players earn soft currency (gems) for a bonus shop by spinning to fill meters for a series of factories.
Unlike other machine-specific currencies, which tend to be awarded randomly or after an undisclosed number of spins, gems are awarded after a predetermined number of spins. Players can then spend gems or premium currency to unlock additional factories that award new types of gems.
Together, these mechanics drive engagement by creating a long, steady progression—and drive spend by selling accelerators for premium currency.
Read our full analysis of Gems of Brilliance.
Three Types of Board Game Bonuses
In a new bonus in Cash Tornado, players alternate between moving a diver and a shark around a game board—and the bonus may end when the shark reaches the diver. In myVEGAS, a board game bonus includes spaces that award prizes, remove players’ lives, and alter spaces. In GSN Casino, players move a character on a series of game boards to earn a variety of bonuses.
Read our full teardowns of all notable releases in this month’s Market Watch.
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