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April 2017: Social Casino Product Report

Reality is wrong. Dreams are for real. – Tupac Shakur Social casino is a multi-billion dollar market that sells virtual currency to millions of people around the world. Thirty years ago, no one would have believed this was possible. The next big developments in social casino may likewise feel unimaginable. New Innovations Jackpot Party built their […]

Reality is wrong. Dreams are for real. – Tupac Shakur

Social casino is a multi-billion dollar market that sells virtual currency to millions of people around the world. Thirty years ago, no one would have believed this was possible. The next big developments in social casino may likewise feel unimaginable.

New Innovations
Jackpot Party built their own version of Clash Royale’s chest system. Caesars Slots invested heavily in their Game Center, allowing players to more easily send and request gifts. This makes sense given UA costs. Scatter Slots continued to invest in mid-core inspired mechanics, adding storylines to their holiday advent calendar. FaFaFa Real Casino Slots released one of the first subscription packages in the space. This Monthly Pass is a VIP-for-a-month feature that automatically renews for $4.99.

Market Watch
The latest feature trends are centers and profiles: Caesars Slots (Game Center), Bingo Blitz (Gift Center), and Hit it Rich (Profiles). Scientific Games’ portfolio of games released several features: a bingo mini-game and retention bonus in Jackpot Party, and a rewards program in Hot Shot Casino.

Economy Teardown
Phantom EFX’s newest game, 88 Fortunes Slots, is a progression-based game with level-locked machines. The economy is tightly tuned, relying heavily on machine content quality.

Invest in a few dreams.

Table of Contents

NEW INNOVATIONS
  • Retention Bonus
  • Game Center
  • Retention Story
  • Retention Polish
LIVE OPS
  • Top monthly event recommendations
MARKET WATCH
  • Notable Features
  • DoubleU Casino – Jackpot Blast Wheel Party
  • Hit it Rich – Profiles
  • Bingo Blitz – Gift Center
  • Jackpot Party – Jackpot Party Bingo
  • Hot Shot Casino – Rewards Club
ECONOMY TEARDOWN
  • 88 Fortunes Slots
APPENDIX
  • Data Collection Process

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