Analyzing Four Years of Celebrity Partnerships in Candy Crush Saga
Candy Crush Saga has used celebrity partnerships for all of its annual Candy Crush All-Stars tournaments and its 10 year anniversary celebration. The tournament’s first iteration in 2020, which was only available in the UK, partnered with British radio personality Roman Kemp as well as a supporting cast of well-known British celebrities. The 2021 version was only available in the United States and partnered with reality TV star Khloé Kardashian with support from rapper Doja Cat and former NFL player Rob Gronkowski. In 2022, Candy Crush Saga partnered with Meghan Trainor for their 10 year anniversary celebration. And the most recent tournament in 2023 partnered with hip-hop artist Saweetie and celebrity jewelry company Icebox.