History

Liquid & Grit was founded in 2015 by Brett Nowak, who previously served as Director of Product at Blue Shell Games and as a Product Manager for Zynga Poker. Recognizing the challenges product managers face in staying abreast of industry trends while managing live games, Nowak established Liquid & Grit to provide actionable insights and save time for professionals in the mobile gaming industry.
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The company’s name is inspired by a parable shared by Steve Jobs, in which he compared creating great products to polishing ordinary rocks into beautiful stones using a rock tumbler with liquid and grit powder. This metaphor reflects Liquid & Grit’s mission to add value to product development processes, helping teams create better games through friction and collaboration.
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Since its inception, Liquid & Grit has been dedicated to providing in-depth analysis, insights, and reports within the mobile gaming industry. Their team of passionate experts diligently studies and tracks the latest trends, updates, and metrics that influence the rapidly evolving gaming landscape.
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Over the years, Liquid & Grit has expanded its services to include research memberships, exclusive events, expert support, advisory boards, custom research, and sponsorship opportunities. These offerings are designed to empower mobile gaming product owners and app developers with cutting-edge insights, essential tools, and a supportive community to drive growth and innovation.
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Today, Liquid & Grit continues to be a leading source for product and growth insights in mobile gaming and app development, helping clients navigate challenges and drive innovation in their projects.