How To Fuse Several Events Into a Single Progression
Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a different key behavior: a daily reward event boosts retention, challenge and mission events encourage engagement, and a gacha event drives spend.
The app motivates players to complete the progression by letting them test out the unlockable hero during the mission event. Players can then unlock the hero through engagement by earning a token from each of the four events or through spend by buying a certain number of gacha pulls.
We believe Cookie Run: Kingdom’s approach of requiring players to progress in several events to complete a single progression is a major opportunity that could become a trend in the core market.
Read our full analysis of this event.
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