Join us for an insightful roundtable to discover how hybrid monetization strategies can significantly boost player LTV.
Our host, Tiffany Keller, will lead the conversation alongside a panel of industry experts as they discuss key takeaways and actionable strategies, including:
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Nearly half of all games use a mix of IAP and ad monetization.
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Only 2% of players will make an IAP, so ads are crucial for monetizing free players.
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IAP-majority apps should target rewarded ads at non-spending players to broaden monetization without cannibalizing spend from paying players.
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IAA-majority apps should add IAPs that let players pay to skip rewarded ads or remove traditional ads, which increases players’ depth of monetization.
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Developers should offer a comparable or lower ad load than similar apps to avoid churn.
Don’t miss this opportunity to learn from the experts and take your monetization strategy to the next level.
Date: February 13th, 2025
⏰ Time: 10:00 – 11:00 AM PST
*This Product Roundtable is sponsored by Neon Pay.