Web-Based VIP Programs Are Key To Driving Web Store Traffic
PLAYSTUDIOS’ myVIP.co combines VIP programs and web stores from multiple apps into a single web platform. This unified VIP program offers real-world rewards, digital collections, and generous web store discounts, all of which incentivize players to move off-platform. The VIP program also allows PLAYSTUDIOS to use in-app links to direct players to its web platform—significantly boosting web store UA.
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Team Events Boost Revenue in Five Top Casino Apps
Team events are driving consistent revenue increases in several top casino apps, including Monopoly GO!, Coin Master, Jackpot Party, Cash Tornado, and Bingo Frenzy. Competitive team events like Monopoly GO!’s Tycoon Racers use multiple stages and an endless reward stream to drive consistent engagement. On the other hand, collaborative events that use several two-player teams maximize individual engagement by putting more responsibility on each player.
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Deep City-Building Events Create New Avenues for Spend
In Cash Frenzy’s Happy Labor Day, players upgrade buildings to unlock and improve passive resource generation for a reward meter. Since unlocking this mechanic early is essential for completing the event, players are incentivized to buy accelerators at the start. Additionally, the event takes the unusual step of punishing players for failing to complete daily missions, which helped it achieve an impressive 63% mission completion rate.
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Cash Rally Achieves Massive Revenue Growth in 2024
SpinX’s Cash Rally skyrocketed across all key metrics during 2024, including a huge revenue increase of 18K%. The app stands out from other top casino apps by adding persistent progressions to features and incorporating trends from other genres, such as hidden-tile mini-games.
