A Multi-Stage Mission Event Achieves The Highest Revenue Impact of Any Event This Year
Zen Match’s Achievements achieved the highest revenue impact of any mission event in top puzzle apps this year by expanding on a trend of multi-stage mission events that dates back to 2022. In these events, players complete sets of missions related to the base game, other events, and features to fill a reward meter.
Achievements builds on this format by allowing players to progress in all missions simultaneously but requiring them to claim rewards in sequential order. Allowing players to complete missions out of sequence encourages them to spend if they get stuck on a mission in order to claim unlocked rewards. Achievements also uses a longer runtime than similar events, which helps to drive more total engagement and gives players more flexibility in their schedules.
Read our full analysis of Achievements.
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