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Webinars

Competitive Intelligence Panel #4

About the Event

October 23, 2024
10:00 – 11:00 AM PST

We invite you to join our roundtable discussion on the crucial role of competitive intelligence (CI) in the mobile gaming industry. Our discussion will cover best practices and key topics such as:

  • The future of competitive intelligence: How CI is expected to evolve over the next 5-10 years, influenced by emerging technologies like AI and blockchain. We’ll examine the growing role of CI beyond product development, shaping strategies in areas such as marketing, user growth, and economy management.
  • Breakthroughs and impact driven by CI: Case studies and examples where CI has been instrumental in driving innovation in game design, branding, and business growth. We’ll discuss how leading companies are leveraging CI to gain a competitive edge.
  • Shifts in CI tools and technologies: The impact of the Data.ai acquisition on CI practices and how teams are adapting to new workflows. We’ll also explore the rise of AppMagic as an alternative tool, comparing its adoption and effectiveness in the CI landscape.

Our panel will feature experts from the field, including representatives from SciPlay and more.

This roundtable is tailored for professionals specializing in competitive intelligence within the mobile gaming and app development sectors. Don’t miss this opportunity for insight into the expertise and experience that drive strategic decision-making and innovation in this rapidly evolving industry.

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ABOUT THE PRESENTER

Aliaksandr Nenadavets
Director, Market and Competitive Intelligence
SciPlay

Speaker biography

Aliaksandr Nenadavets is a game industry professional with over 10 years of experience in market and competitive intelligence. Currently the Director of Market & Competitive Intelligence at SciPlay, he is responsible for spearheading competitive research efforts and delivering strategic insights that drive company growth. Before joining SciPlay, Aliaksandr led the global Competitive Intelligence Department at Wargaming, supporting a wide range of live and in-development games.

Maya Wallenstein
Customer Intelligence Specialist
SciPlay

Maya Wallenstein is an expert in customer intelligence and market research with over a decade of experience turning data into actionable insights for businesses. As a Customer Intelligence Specialist at SciPlay, she drives market trend analysis, competitor research, and user studies, using qualitative and quantitative methods to inform strategic decisions. Prior to SciPlay, Maya worked as a market researcher and consultant, advising startups and established companies on market sizing, product benchmarks, and user experience.