A trending win streak feature that uses a map mechanic has driven major revenue impacts in multiple top puzzle apps in the past eight months. This feature first appeared in Candy Crush Saga in 2022 but had its greatest success when Royal Match introduced the feature in 2023—which generated a 38% MoM revenue impact. After that, the feature exploded across six other top puzzle apps between July 2023 and February 2024. Out of these recent releases, Toon Blast’s version produced the strongest impact of 12% MoM.
In this feature, players beat consecutive levels on the first try to advance on a quest map. Losing a level sends players to the start of the map. Players who reach the end of the map share a prize pool with other successful players from that day.
Quests, which involve completing tasks to advance on a map, are a very strong feature type in the casual market. Quest features consist almost entirely of win streak mechanics and have a solid median and average revenue impact as well as a low standard deviation.
Download the report for our full analysis of Toon Blast’s win streak feature, which examines how it drives engagement by using prerecorded competitors and clearly communicating its mechanics.
