Tools & Analytics
Liquid and Grit Tools
Welcome to Liquid & Grit’s tools page—your comprehensive hub for data and analytics insights. Our tools are designed to help you drive product KPIs. Explore features like in-depth economy analysis, product teardowns, and unique insights tailored to keep you ahead in a competitive landscape.
Featured tools
Feature Database - Screenshot Library
The Feature Database is a powerful repository of over 50,000 screenshot libraries from top-grossing mobile games, giving you instant access to the latest in feature design and trends. Use this tool to explore and benchmark successful mechanics, UI designs, and innovations, empowering your team to make data-driven decisions that enhance player engagement and drive revenue.
Access the tools
Our Insights Tool delivers actionable, data-driven recommendations to help you optimize game performance and stay ahead of market trends.
Our Feature Database provides an extensive collection of top-grossing game features and designs to inspire and inform your product design and strategy.
The LiveOps Tracker offers real-time insights into event timing and strategies from leading games to help you plan and optimize your live events.
Our Lift Estimator analyzes the impact of new features and events on game performance, enabling you to make informed decisions that boost player engagement and revenue.
Data-driven research from across Liquid and Grit
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...
The Economy Behind Squad Busters’ Exceptional ARPDAU
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what steps Supercell is taking to correct its underwhelming retention. Here are our key takeaways: 84% of player spend is hero shards, which players primarily earn...
Brawl Stars’ Poop Ads Go Viral
Brawl Stars Uses Poop, Irony, and Meme Culture To Create a Viral Ad Campaign Brawl Stars’ Watch Out the Poop campaign parodies offensive clickbait ads and embraces meme culture to create a top-performing ad campaign. The campaign focuses on the...
Can't find what you need? Our experts can help you find the answers.
Yariv Ben-Zichri
Head of Research
Candivore
Yariv Ben-Zichri is an experienced research leader with over two decades of expertise in market analysis, consumer insights, and strategic research.
Joseph Kim
Joseph Kim is the CEO and co-founder of LILA Games, where he leads the development of innovative mobile games, driven by a vision to create an organization that fosters continuous learning and improvement.
Phillip Black
Game Economist
Game Economist Consulting
Phillip Black is an expert game economist with extensive experience in designing and analyzing in-game economies to optimize player engagement and monetization.