Resources
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Sample Resources Across our many categories
The Economy Behind Squad Busters’ Exceptional ARPDAU: Economy Report
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what steps Supercell is taking to correct its underwhelming retention. 84% of player spend is hero shards, which players primarily earn by spending tickets to open...
TikTok Filters Could Be the Next Big Playable Ad Trend: Growth Marketing Report
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition...
Turning Competitors’ Video Ads Into Playables: Ad Creatives Report
Match Factory! Turns Competitors' Video Ads Into Playables—And Has the Best UA in Its Genre In our Ad Creatives Report, we’ll examine the most important ad trends in mobile gaming to find the best creatives to bolster marketing teams’ UA...
A Huge Combo Event Boosts Revenue 80%: Core Report
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
Core-Inspired Mechanics Sustain Engagement and Drive Spend
Battle Mechanics Create Engaging Sinks Cash Frenzy’s Zombie Gold Rush is an innovative machine that incorporates several mechanics from the core market, including character selection, battles, and a survival-themed bonus. To sustain engagement, the...
Eight Top Puzzle Apps Use Nearly Identical Win Streak Mechanics: Casual Report
A trending win streak feature that uses a map mechanic has driven major revenue impacts in multiple top puzzle apps in the past eight months. This feature first appeared in Candy Crush Saga in 2022 but had its greatest success when Royal Match...
11 Top Casino Apps Use Time-Locked Chests to Drive Spend
Features that award time-locked chests during spins are a major trend that’s generating significant revenue across top casino apps. This feature debuted in Jackpot Party in 2019 and has since been adopted by 10 other leading casino apps, six of...