June’s Journey Drives Web Store Traffic by Tying Competitions to Social Media
Key Takeaways
- June’s Journey drives web store traffic through social media.
- Travel Town becomes a top-10 puzzle app via celebrity marketing.
- Matching Story hits the top 50 by combining merge and match-3.
June’s Journey Drives Web Store Sales via Social Media
A new competition in June’s Journey gets players to engage on the app’s social media pages before, during, and after the event. It does this by including a stage of voting on Facebook and Instagram, a livestream with the app’s developers, and a livestream of the event’s leaderboard on YouTube.
To funnel players to its web store, June’s Journey promoted exclusive deals on social media that offered players an advantage in the competition. Despite focusing on the web store, the event still led to a 43% increase in revenue from its in-app shop over two days. Read our full analysis of the competition.
Moon Active’s Travel Town Hits the Top-10 Puzzle Apps
Travel Town’s merge gameplay includes daily challenges, NPC orders, and building upgrades. The app’s growth can be attributed to its acquisition by Moon Active, the publisher of Coin Master, as well as its use of several ads featuring Kylie Jenner. Check out our full analysis of Travel Town.
Matching Story Breaks Into the Top 50 Casual Apps
Matching Story combines EverMerge-inspired gameplay with match-3 levels that draw heavily from Royal Match. It stands out with a complex progression system in which players must complete match-3 levels to add new merge items to the map, and unlock existing merge items to uncover new areas. Read our complete analysis of Matching Story.
Top Casual Apps Are Investing in Mini-Games
A new mini-game in Royal Match lets players spin a slot machine to earn free spins and prizes. Meanwhile, Candy Crush Saga and Solitaire Grand Harvest both released mini-games with dice mechanics in the past month. In Candy Crush Saga, players roll dice to move on a game board and collect prizes. In Solitaire Grand Harvest, players roll dice to collect ingredients and complete recipes. Read our full teardowns of all notable releases.
More Top Insights
- Boosting Spend by Limiting Direct Purchases — Economy Report
- Driving Social Interactions Outside of Apps — Product Design Toolkit
- Alternative Distribution Is Unprofitable for Most — Profitability Report
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