Download a Recent Report
Sign Up for Free Monthly Content
Get Started
Member Login

For leaders building the future of gaming.

Turn product intelligence into market leadership.

Liquid & Grit helps game leaders and their teams understand what competitors are building, how products compare, and where to invest next.

Powered by proprietary benchmark data, scorecards, executive reviews, market intelligence, and embedded strategic support.

Trusted by
Aristocrat • EA • Activision • Supercell • Scopely • SciPlay • Playtika • Krafton

Benchmark Database

The industry’s most comprehensive product intelligence dataset.

Analyze how leading games perform across monetization, retention, progression, Live Ops, social systems, DTC, reactivation, and more.

Explore Benchmarking

Scorecards

Understand how your product compares.

Structured evaluations that identify strengths, weaknesses, competitive gaps, and investment opportunities.

Explore Scorecards

Executive Reviews

Know where to invest next.

Quarterly strategic reviews that translate competitive intelligence into actionable recommendations.

Explore Executive Reviews

Embedded Teams

Turn insights into action.

Dedicated strategic support for product leaders, GMs, and executive teams.

Explore Embedded Teams

Product Intelligence Is Everywhere.
Strategic Insight Is Not.

Thousands of game updates launch every year.
Thousands of features are copied.
Thousands of reports get published.
The challenge is not finding information.
The challenge is knowing:

  • What matters
  • What is changing
  • How you compare
  • What to do next
That’s where Liquid & Grit comes in.

Stay ahead with strategic game intelligence.

Subscribe to get monthly insights and reports delivered straight to your inbox.
Subscribe Now
Featured Insights

Product Intelligence That Drives Better Decisions

Reactivation Systems

How Leading Games Recover Dormant Players

Welcome-back bonuses with long-term progressions increase repeat logins and engagement, yet nearly half of implementations rely solely on instant rewards. Our analysis reveals how category leaders use reactivation journeys, recovery systems, and personalized experiences to improve retention and monetization.
Explore Research
Monetization

How Clash Royale Nearly Tripled Revenue

By increasing update cadence, strengthening progression systems, refreshing underused content, and expanding live ops, Clash Royale nearly tripled monthly revenue in 2025. This report breaks down the product decisions that supported growth.
Explore Research
Growth & User Acquisition

How One Streamer Reignited Clash Royale’s Player Base

Clash Royale’s resurgence demonstrates how creator partnerships, live events, and paid acquisition can work together to drive sustained growth. We examine the systems, timing, and execution behind a 396% increase in downloads and 240% growth in weekly active users.
Explore Research
Economy Design

Inside Last War’s Early-Game Economy

Last War combines casual and core gameplay through interconnected progression systems, concentrated reward structures, and carefully managed sinks. This teardown analyzes how the game balances engagement, progression, and monetization during the first seven hours of play.
Explore Research

The Benchmark Database

The foundation behind every scorecard, recommendation, and executive review.
Evaluate products across:

  • Monetization
  • Economy
  • Live Ops
  • Progression
  • Retention
  • Reactivation
  • Social Systems
  • DTC
  • Personalization

Built from thousands of hours of product analysis and continuously updated by our research team.

Request a Demo

Helping KRAFTON Build the Next Generation of Game Studios

Liquid & Grit was selected as a strategic partner for the KRAFTON India Gaming Incubator (KIGI), helping emerging studios make better product and growth decisions.

Working alongside KRAFTON and other industry leaders, we support teams with:

  • Product strategy
  • Economy design
  • Progression systems
  • Live Ops planning
  • Launch strategy
  • Competitive benchmarking

By combining KRAFTON’s publishing expertise with Liquid & Grit’s product intelligence capabilities, participating studios gain access to the same decision-making frameworks used by leading game companies around the world.

Read the Story