Market innovations, Trends, and best practices
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO!’s new TikTok AR filter mini-game demonstrates a major opportunity for marketing teams to engage influencers and spur organic UGC.
The Economy Behind Squad Busters’ Exceptional ARPDAU
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what Supercell is doing to correct its underwhelming retention.
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The Latest Insights From Market Leaders
Puzzle’s Most Successful Mission Event of 2024
Zen Match’s Achievements builds on a trend of multi-stage mission events—producing the highest revenue impact of any mission event this year.
One of This Year’s Biggest Expansions
Empires & Puzzles launches a huge standalone expansion that adds a new type of hero and team-building mechanic with a clever connection to the base game.
The Fastest Growing Team Event in Casino
Coin Master jumps into a major team event trend that’s boosting revenue in five top casino apps.
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